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Mariana Avilés

Product & brand designer

I design brands, products, and experiences from concept to finished object.

I am a product and brand designer trained at Universidad de Navarra and based again in Managua. I start by understanding the problem: researching the context, organizing the idea, and turning it into something that can be seen, touched, or presented as a brand, an object, or an experience.

Flor de Noche project preview

Flor de Noche

Packaging · 2025

I am looking for junior roles where I can contribute to branding studios, product and packaging teams, or multidisciplinary agencies. Available now.

Managua, Nicaragua

On-site or hybrid

Available now

Universidad de Navarra, Product Design

Value for teams

What I can bring to a brand, studio, or business.

I have worked on real brand and visual-communication projects, including BETA4, Volado, and Mr. Chicken, alongside university projects in product, packaging, and experience design. Across both contexts, my process is the same: research the context, organize the idea, and present it clearly.

I think like a product designer

I can take an idea from research to a physical object through sketches, CAD, material decisions, and prototyping. I understand what it takes to make something tangible.

I work with a brand perspective

I do not only design the object; I also shape its identity, narrative, and presentation. Product and brand need to feel like one system.

I design from research

I start from the user and the context, not aesthetics alone. That gives the final direction a clear reason, not just a visual style.

Why I design this way

Before I think about how it looks, I think about who it is for.

01For a childso they can act with more autonomy.Cocolini · Children's furniture
02For a visitorso the museum experience includes them.Arte al Alcance · Accessible experience
03For an artisanso their craft can be seen.Solbeida · Heritage brand
04For an ecological storyso the packaging carries meaning.Flor de Noche · Packaging

Form comes after care.

Real brand work

Before finishing the degree, I was already working with real clients.

Four years combining the degree with brand and content work in Nicaragua: an advertising agency, a delivery startup, and a restaurant.

See full experience

2025 · Managua

BETA4 Advertising Agency

Creative / Marketing & Brand Designer

Visual identity proposals, moodboards, basic brand guidelines, and strategic presentations; support for lifestyle brands including Fassino Joyería.

2021–2025 · Rivas

Volado Delivery Agency

Graphic Designer & Social Media Manager

Visual communication and social channels for a delivery startup: brand assets and digital content for campaigns and posts.

2021–2025 · Rivas

Mr. Chicken Restaurant

Graphic Designer / Content Creator

Promotional material, digital menus, social assets, and seasonal campaigns aligned with the brand identity.

Want to see pieces from this work? Write to me and I'll share examples for the role.

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