Brand Strategy / Cultural Heritage
Solbeida
Strategic Branding & Cultural Heritage
- Year
- 2026
- Context
- Brand Strategy / Cultural Heritage
- Project format
- Collaborative academic project
- Role
- Research, Strategy, Brand Design, Marketing
- Skills
- Brand strategy, Storytelling, Design research, Sustainability
Case study
Challenge. Response. Result.
Challenge
La Palma’s traditional silk craft faces declining visibility and economic sustainability, placing generations of knowledge at risk.
Design response
A contemporary premium brand and bridge model connecting silk artisans, emerging designers, suppliers, production, and modern markets through a unified identity and strategy.
Result
The project delivered a strategic brand proposition, visual direction, stakeholder model, and communication roadmap for presenting the silk craft to contemporary audiences.
What it shows
Solbeida shows cultural research translated into identity and communication.
A collaborative academic project connected to the Cabildo de La Palma context, focused on heritage, silk craft, and territorial branding.
Cultural, visual, and territorial research into La Palma and craft references.
Contribution to narrative, positioning, visual identity, palette, and applications.
Content organization, communication proposal, and final presentation.
Stakeholder reading, roadmap, and connection between culture, brand, and contemporary markets.
Available evidence: final report, vector logo, palette, typography, applications, mockups, moodboards, stakeholder map, and roadmap.
Cultural branding and strategy
Solbeida shows how territory and craft can become a brand proposal.
It is a collaborative academic project connected to the Cabildo de La Palma context. My contribution focused on cultural and visual research, references, brand narrative, identity, palette, applications, content organization, and final presentation.
The strength of the case is organizing culture, stakeholders, and communication so a territorial brand can be presented with visual and strategic coherence.
- Context
- Collaborative academic project
- Duration
- November 2025 - February 2026
- Contribution
- Research, narrative, identity, and presentation
- Evidence
- Report, identity, mockups, stakeholder map, and roadmap
01 / Research
Territory, craft, and references
The process started from La Palma's cultural identity, landscape, traditions, silk craft, territorial references, and local brands to define a contextual brand foundation.
02 / Position
Narrative, value, and stakeholders
The proposal organizes authenticity, exclusivity, territoriality, experience, quality, and sustainability alongside a reading of considered audiences and stakeholders.
03 / Communicate
Applications, content, and roadmap
The case translates strategy into visual applications, mockups, social communication, and a roadmap for presenting the brand and its relationship to silk craft.
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